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TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather …
Overview
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
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Popular Features
- Company information (8)7.777%
- Contact information (8)7.676%
- 3rd party intent signals (7)6.868%
- Industry information (8)6.666%
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What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
TechTarget Priority Engine Competitors
TechTarget Priority Engine Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Company information and Account identification highest, with a score of 7.7.
The most common users of TechTarget Priority Engine are from Mid-sized Companies (51-1,000 employees).
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(28)
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.
Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.
One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.
While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.
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Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 30, 2022
TTPE Review// Sysdig - BDR
I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.
- Accurate Titles and Contact info
- Robust data form multiple people in the org
- Frequency of sending me reports that change a lot, so they are current.
- Only sending titles that are relevant
- Speed - the page is slow sometimes, so I avoid it on busy days
- would be nice to shar profiles with someone on my team, like my AE
- Reports getting emailed to me
- Accuracy of data being fed
- Important titles for the industry
- It is best when used in conjunction with all of our other tooling and not used alone
- It has enabled my team to have a better feel for what is happening at a prospect's company
- It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
- Demandbase and ZoomInfo
TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While Demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a good insight to what may be going on.
March 17, 2022
TechTarget Review
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.
- Shows active contacts researching my company
- Shows active contacts researching my competitors
- Helps me identify whitespace within my territory
- Better integration with Salesforce
- Real time integration with LinkedIn
- Weekly reports that plug directly into Salesloft for automated prospecting efforts
- Salesforce integration
- Increased pipeline generation in my territory
They are different tools and don't directly compete.
March 15, 2022
TechTarget Hit our Target.
We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.
- Gather contact info of prospects.
- Identify people looking up key words/phrases.
- Providing summaries in weekly emails.
- Documenting traffic and interest of prospects.
- Oftentimes too complex.
- Paralysis by analysis.
- What services prospects are looking into.
- Key decision makers.
- Contact info of prospects.
- What their timelines are.
- TechTarget led to many more meetings set.
- Meetings that were held were much more in-depth and beneficial.
- Quality, relatable information led to increased bottom-line.
January 15, 2020
Targeted Accounts for Prospecting
The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.
- Automated emails to users.
- Targeted companies.
- Targeted contacts.
- Relevant information for research.
- More companies to target in existing territories.
- Brand new companies in new territories.